Study: Broadcast beats papers for ad sales
LOS ANGELES (Hollywood Reporter) - This year will mark the first time in U.S. history that broadcast television will get more advertising dollars than newspapers, according to a study due Tuesday.
If the prognostication from Veronis Suhler Stevenson is correct, broadcast
TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held since the late 18th century, the start of such record-keeping.
However, the TV networks ought not get too complacent -- three years from now, Internet advertising will take over as the leading generator of advertising revenue, VSS says.
According to VSS, a media private equity firm, Internet advertising will boast an 18.9% compound annual growth rate from 2007-12, compared with 2.6% for broadcast TV and negative 2.8% for newspapers.
