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Nursing Mom: Victoria's Secret Isn't Breast-Friendly
Women, Children Stage Nurse-In
POSTED: 12:11 pm EDT July 3, 2006
RACINE, Wis. -- You'd figure Victoria's Secret is breast-friendly. Not so, says nursing mom Rebecca Cook.
She organized a breast-feeding protest over the weekend outside of a Victoria's Secret in Racine, Wis. About 20 women and children showed up to support the cause.
Cook said she was shopping at the store with a friend last week when she asked to use a dressing room to nurse her daughter. When she was told no room was available, she offered to sit in the rear of the dressing room hallway but was told that was unacceptable, she said.
"They opened up their employee restroom, which is disgusting," she said. "I said, 'No, I don't eat in the bathroom and my daughter doesn't eat in the bathroom."'
A spokesman for Limited Brands, the parent company of Victoria's Secret, said the company has a longstanding policy that allows mothers to nurse in their stores.
Spokesman Anthony Hebron said the policy wasn't adhered to in this case and the company apologizes.
"It's kind of ironic that Victoria's Secret, which plasters breasts everywhere, is offended at seeing breasts used for their intended purpose," said Anna Mauser-Martinez, who organized the Westlake nurse-in.
Cook said the issue is that breasts aren't obscene and that nursing isn't a dirty act that needs to take place in a bathroom or in private.
She said the store's models and mannequins reveal more breast than an average nursing mom does.
Women, Children Stage Nurse-In
POSTED: 12:11 pm EDT July 3, 2006
RACINE, Wis. -- You'd figure Victoria's Secret is breast-friendly. Not so, says nursing mom Rebecca Cook.
She organized a breast-feeding protest over the weekend outside of a Victoria's Secret in Racine, Wis. About 20 women and children showed up to support the cause.
Cook said she was shopping at the store with a friend last week when she asked to use a dressing room to nurse her daughter. When she was told no room was available, she offered to sit in the rear of the dressing room hallway but was told that was unacceptable, she said.
"They opened up their employee restroom, which is disgusting," she said. "I said, 'No, I don't eat in the bathroom and my daughter doesn't eat in the bathroom."'
A spokesman for Limited Brands, the parent company of Victoria's Secret, said the company has a longstanding policy that allows mothers to nurse in their stores.
Spokesman Anthony Hebron said the policy wasn't adhered to in this case and the company apologizes.
"It's kind of ironic that Victoria's Secret, which plasters breasts everywhere, is offended at seeing breasts used for their intended purpose," said Anna Mauser-Martinez, who organized the Westlake nurse-in.
Cook said the issue is that breasts aren't obscene and that nursing isn't a dirty act that needs to take place in a bathroom or in private.
She said the store's models and mannequins reveal more breast than an average nursing mom does.
threatened to pull a couple million bucks of advertising from the TV stations unless an ad showing breastfeeding was shown, the regulation was changed.