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gmen6981
Jagdaddy said:
I think that there are the local guys who do a show or two, like Buckeye athletes, and then there’s Tebow who essentially toured with them and made at least a couple of million dollars from them for doing so. Whether or not he or the company ever actually crosses the line into illegality isn’t entirely clear, but they surely know that they are using their “Christian” status to build trust that allows them to obtain a lot money from people to give them “training” that at best helps a small minority of them. Here’s a pretty detailed article: https://www.motherjones.com/politic...ds-inside-tim-tebows-favorite-wealth-seminar/

This kind of halo effect marketing (in the sense of because of this positive or similar to you characteristic that I have that logically doesn’t relate to the service I’m selling you can still trust me to provide the service or anything else) always raises my suspicions. I tend to avoid any business that advertises itself as, for example, Christian or veteran-owned unless that positive association seems to be relevant (e.g., the veteran-owned business is offering weapons training).
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The "veteran's owned" thing can work both ways. A good example is a small wings restaurant here in the small town I live in named Warrior Wings ( not a plug but their food is great). The place was started a few years ago by two brothers who both served in Iraq/Afghanistan. They really don't hype the veteran aspect of it other than to say on their website that 10% of the profits are donated to veterans causes, which they actually do. I don't see anything wrong with that. But there are other businesses that just trade on the "hero" aspect but do nothing. That's a problem.
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