That's very insightful. College football is the only major sport where the champion isn't 100% determined on the field of play. The bile towards ESPN doesn't exist nearly to the same degree among NFL fans, NHL fans, NASCAR fans, etc. because what the talking heads say has no relevance. The winners aren't picked in a beauty pageant.
The sport would be vastly improved, and the fan bases radically civilized, by incorporating a sensible playoff. Include the winner of each BCS conference, plus some method of allowing one or two mid major reps in (or a wildcard from one of the BCS conferences) and call it a day. Keep all of the minor bowls as consolation prizes, and use the major bowls as playoff sites. Everyone gets their money, the sport is improved, and the champion is actual.